Ecommerce brand owners, 10+ years of experience sounds great. But ask that agenc

By Sean Cowie · October 23, 2026 · Curated by George's Blog

Ecommerce brand owners, 10+ years of experience sounds great.

But ask that agency what case studies it can show you from THIS YEAR.

Digital marketing moves fast.

Years of experience tell you how long someone has worked in it.

Recent work tells you what they're doing now.

As co-founder of a digital marketing agency, I've seen both sides with media buyers:

- 10+ years, still using outdated tactics

- 1+ year, getting strong results

So when an agency leads with experience, ask to see the work behind it.

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