The Trade Marketing channel continues to evolve just like search and social ones
By Aaronconant · November 7, 2026 · Curated by George's Blog
The Trade Marketing channel continues to evolve just like search and social ones, and #LinkedIn might be the most underused channel for consumer brands trying to get on more shelves.
I sat down with Garret Caudle of Influent Social for the latest edition of the Digital Deep Dive Newsletter to better understand how leading brands are using the platform to engage their target buyer on a deeper level.
A few things that stood out:
- You can target audiences as small as 300 people, down to the buyers you want in front of you
- Posts about the category beat product announcements every time
- Spending six figures on a trade show? Put five figures into LinkedIn before and after it on and take a look at the results.
- The brands that start now will be the ones buyers already know.
Full episode is live. Link in the comments.
BWG Connect, Justin Ruiss, John Ghiorso, Danny Silverman, Todd Hassenfelt, Chris Perry
#digitalmarketing, #trademarketing