Part 1 In a 3 Part Series! This holiday season is the first one where AI really
By Aaronconant · October 21, 2026 · Curated by George's Blog
Part 1 In a 3 Part Series!
This holiday season is the first one where AI really aims to dynamically reshape how people research and shop, and that’s a big opening for brands that move now.
I brought Jordan Brannon of Coalition Technologies back for the latest edition of the Digital Deep Dive Newsletter and the conversation was so good, it ended up take up three editions. :)
Full conversation is live with a link in the newsletter!
A few things that stood out:
- AI Overviews has 2.5 billion monthly users, and #AI now shows up in almost every shopping journey
- Paid placements are holding up better than organic, so this is a year to lean into ads
- Branded search is where brands have the most to protect and the most to gain
- The brands that set their baseline now will go into #BlackFriday with a clear read on what’s working.
BWG Connect, #SEO, #AEO, #GEO, Gideon Maree, James Moat, Lauren Livak Gilbert, Todd Hassenfelt #digitalmarketing