Leisure Hydration 's biggest Amazon opportunity might also create its biggest co
By Alekseistojanovic · November 5, 2026 · Curated by George's Blog
Leisure Hydration's biggest Amazon opportunity might also create its biggest conversion challenge.
David and I are wrapping up our 3-part breakdown of Leisure with what makes a consumer BUY them on amazon.
Here's what stood out.
Leisure has done a great job building awareness outside of Amazon. People already know the brand, search for it by name, and buy.
That traffic likely converts pretty well because those shoppers already know what they're looking for.
But 69% of Amazon searches don't include a brand name.
That's a massive group of potential customers who aren't searching for Leisure. They're searching for things like electrolyte drinks and hydration powders.
And getting in front of those shoppers is only half the battle.
Someone searching for "Leisure Hydration" probably doesn't need much convincing.
Someone comparing Leisure against Vitaminwater, BODYARMOR, and every other hydration brand absolutely does.
That's why the listing improvements we discussed in my last post matter so much.
Better image stacks, clearer differentiation, and content that explains why Leisure deserves a premium price.
Because as you start driving more non-branded traffic, your listings need to do more of the selling.
It's also why we call this series Find, Trust, Buy.
You need shoppers to FIND your product, TRUST that it's worth purchasing, and ultimately BUY.
Leisure already has a great product and strong brand awareness. Now it's about reaching customers who haven't discovered them yet.
That's a wrap on Leisure - Steve Michaelsen, Garrett Greller, Connor Patterson you've got decent flow due to off-amazon traffic sources but let's talk new-to-brand customers on-platform.
What brand should David and I break down next?
#amazon #ecommerce #leisure #cpg