Magic Spoon hired leaders from Health-Ade and Cholula.
By Alekseistojanovic · September 15, 2026 · Curated by George's Blog
Magic Spoon hired leaders from Health-Ade and Cholula.
Bringing on a new CMO and a COO with exit pedigree signals an aggressive scale phase.
Which makes their current Amazon numbers wild to look at.
From the breakdown David and I ran, Magic Spoon is growing around 20, 30% YoY on Amazon.
In most boardrooms, 30% YoY sounds decent, but...
Here the truth: category demand is massive, and they own almost zero non-branded search visibility.
In that context, 30% means leaving millions on the table.
The listings are dialed, the reviews are stellar, and people love the product.
The only bottleneck is eyeballs.
If they capture category search terms the way they won retail and TikTok, Amazon becomes an entirely different scoreboard.
Sarah Barnes Gabi Lewis Gregory Sewitz massive fans over here, all analysis with love lol.
Would love to jam on Amazon sometime. There is a lot sitting right there for you and the team.
That wraps Magic Spoon for FIND, TRUST, BUY.
Who should we check out (lovingly) next?
#cpg #amazon #ecommerce