Imagine an AI tool recommends increasing advertising spend on a client’s best-se
By Simon Ellicott · November 5, 2026 · Curated by George's Blog
Imagine an AI tool recommends increasing advertising spend on a client’s best-selling product.
Sales are growing. The campaign looks efficient.
But stock is tight, the client is protecting margin, and another sales channel is a higher priority this month.
Would you still increase the budget?
That’s where I think agency value is heading: understanding the wider context, challenging the recommendation and making the trade-off clear.
The tool can surface the opportunity. Someone still needs to decide whether to take it.