PSA: boring brands don’t exist 📩🌦️⋆｡˚ ༘ * the brand behind your inbox and weat
By Prettylittlemarketer · November 2, 2026 · Curated by George's Blog
PSA: boring brands don’t exist 📩🌦️⋆｡˚ ༘ *
the brand behind your inbox and weather app is proving it by being one of the funniest accounts on social right now. Kemma Kefalas, Head of Creative Lab at Yahoo, told us how they pulled it off.
most brands with a “boring” product assume the category has already decided the tone for them, but Yahoo shows the everyday stuff people moan about is where the best ideas are hiding.
swipe for how they find the joke, get it signed off and keep taking shots !!