forget flying creators out to a villa, this summer SET ACTIVE handed the party t
By Prettylittlemarketer · October 7, 2026 · Curated by George's Blog
forget flying creators out to a villa, this summer SET ACTIVE handed the party to its customers and let them do the influencing ୭ ˚. 🦞
to celebrate their summer drop, founder and CEO Lindsey Carter took over Amagansett's Clam Bar and handed out lobster rolls to anyone walking past.
we asked her why she invested in her community over a traditional creator activation, what she gave up to do it, and how she measures success when impressions aren't the goal.
the full interview is live on our site. comment LOBSTER and we'll send you the link !!