storytelling had a good run, but the brands people obsess over are building lore

By Prettylittlemarketer · October 15, 2026 · Curated by George's Blog

storytelling had a good run, but the brands people obsess over are building lore now ⋆˚࿔ 📖🧙♀️⋆｡°

swipe for story vs world vs lore (with a translation for muggles) and a cheatsheet for building your own.

and whilst you're here, tell us the best brand lore you've spotted lately !!

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