Saturday morning consumer investor thought. I think the CPG industry has a BIG p
By Rogershealy · November 1, 2026 · Curated by George's Blog
Saturday morning consumer investor thought.
I think the CPG industry has a BIG problem.
WAY TOO MANY BRANDS are building products for investors...instead of consumers.
Beautiful packaging.
Celebrity investors.
Massive fundraising rounds.
Incredible pitch decks.
Don't get me wrong--I love all of it, but...
WHAT IF YOU MADE PRODUCTS PEOPLE ACTUALLY WANTED TO BUY AGAIN.
Not try once.
Not just post on Instagram. Not just do some ridiculously coordinated TikTok video that makes us all cringe.
Actually buy. Again and again and again.
At the end of the day, you can’t build a billion-dollar brand on hype alone.
You need repeat customers.
You need real demand.
And you need a product that delivers.
Hype gets you noticed. Repeat purchases build empires.
Happy Monday. Let’s win. 🤘🤘