You're spending thousands a month on Amazon ads. Where does that traffic land? A
By James Wakefield ๐ก ยท November 1, 2026 ยท Curated by George's Blog
You're spending thousands a month on Amazon ads.
Where does that traffic land?
A title that hasn't been updated since 2021.
Four images, two of them blurry.
No bullet points beyond what the catalogue team uploaded three years ago.
No A+ Content.
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The ad gets them there. The listing loses them.
And it's not just conversion.
Amazon's algorithm factors listing quality into search visibility.
Better content means better organic ranking.
Better organic ranking means you need less ad spend to maintain the same position.
It compounds both ways.
Good content lifts everything. Bad content drags it all down.
Getting this right means treating content like merchandising: something you maintain, optimise and hold to a standard. The same standard you'd expect on a physical shelf.
When did you last audit your top 20 Amazon listings?