Big retailers are taking a closer look at in-store retail media, but not everyon
By Grocery Tv · November 1, 2026 · Curated by George's Blog
Big retailers are taking a closer look at in-store retail media, but not everyone is moving at the same pace. Target is proceeding cautiously, citing concerns about disrupting the shopper experience, while retailers like Walgreens are expanding their in-store opportunities.
The good news? Our In-Store Shopper Perception Report found that most shoppers feel positive or neutral about screens throughout the store, suggesting retailers have more room to experiment with in-store media than they might think.
Read Rachel Wolff's take in EMARKETER: https://lnkd.in/eDP7wfTb