Marketers see more potential for in-store retail media than they currently measu
By Grocery Tv · October 11, 2026 · Curated by George's Blog
Marketers see more potential for in-store retail media than they currently measure.
In our research with IAB, 72% of marketers believe in-store media can drive repeat purchase or loyalty, but only 60% use those outcomes as KPIs.
Across the purchase journey, marketers also recognize opportunities to influence shoppers that aren't always reflected in how they measure campaign performance.
Download the full report for more insights. https://lnkd.in/geG9B2aU