Kids have a big say in what makes it into the grocery cart. Across key categorie
By Grocery Tv · September 22, 2026 · Curated by George's Blog
Kids have a big say in what makes it into the grocery cart. Across key categories, purchase rates climb among shoppers with kids. The biggest jump is in kids’ snacks and drinks: 38% of all shoppers buy them regularly, compared with 70% of shoppers with kids.
While most shoppers enter the store knowing what category they need, they haven’t necessarily decided which brand they’ll buy. That makes the aisle a critical decision point.
See what else the data means for brands trying to earn a place in the basket. Link in comments, below.