Where’s the biggest opportunity to improve customer retention? Many brands focus
By Will Haire · October 31, 2026 · Curated by George's Blog
Where’s the biggest opportunity to improve customer retention?
Many brands focus on getting first-time buyers to purchase again.
But Tim Shea, founder and CEO of Latticework Insights, points to a different opportunity:
→ It’s a data-driven approach to retention: less guesswork, more focus on the opportunities that matter.
Catch the full conversation on Selling on Giants for more on customer retention, attribution, and turning eCommerce data into better business decisions.
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