Authenticity, expertise, history. For manufacturers going direct to consumer, th
By Will Haire · November 11, 2026 · Curated by George's Blog
Authenticity, expertise, history.
For manufacturers going direct to consumer, those are a big deal.
A lot of them try to look like the DTC brands they see on Instagram. But the stuff that actually sets them apart is usually what they’ve had for years.
Amy Pruitt, founder of Vivid Thistle Studio, put it well on the show: “Authenticity is living free of everything you are not.”
She’s our first guest in a new series we’re really excited about: Manufacturers Going DTC.
We talked about explaining why your product matters, building a consistent brand on no budget, using your company’s history as an advantage, and the branding mistakes manufacturers make before they ever spend on ads.
Next up in the series: brand protection, marketplace strategy, operations, compliance, and growth.
If you’re a manufacturer thinking about selling direct, follow along.
🎧 Full episode: https://lnkd.in/eweQQ9U9