You’ve spent years making products other brands sell under their name. You know

By Will Haire · November 7, 2026 · Curated by George's Blog

You’ve spent years making products other brands sell under their name.

You know the materials, the tolerances, the process.

⤷ What you’ve never had to do is convince a stranger to buy it.

So we’re launching a new series on Selling on Giants: Manufacturers Going DTC.

Each episode will tackle one real problem manufacturers hit when they go direct:

► Building a brand customers understand

► Protecting that brand once it’s live

► Picking the right marketplaces, in the right order

► Running operations

► Handling compliance you never faced as a supplier

Episode 1 with Amy Pruitt, founder of Vivid Thistle Studio is live!

We cover the “clarity gap” and how your company’s history can become your strongest selling point.

Weighing the jump to DTC? Start here.

🎧 https://lnkd.in/eweQQ9U9

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