Amazon Ads just introduced Branded Conversations, and anyone running Sponsored B
By Will Haire · October 29, 2026 · Curated by George's Blog
Amazon Ads just introduced Branded Conversations, and anyone running Sponsored Brands should look closely.
→ Ad prompts now open into a guided shopping conversation powered by content your brand provides
→ Launches in Sponsored Brands Collections
→ Personalizes using Amazon first-party signals
→ Reports conversational engagement against sales in one place
Many brands I see don’t have the product guides or compatibility content this needs.
That’s where I’d start before it rolls out wider.