NEW NEWS: 25% of Muse's 10M+ users use it to shop, making it the # 1 use case fo
By Christianmrich · October 23, 2026 · Curated by George's Blog
NEW NEWS: 25% of Muse's 10M+ users use it to shop, making it the # 1 use case for the app.
Some other quick hits from Zuck out of yesterday's Q3 earnings: Average carts exceeded $200 and on any given day, and 25% of the 10M users are actively using the app.
Couple this with Walmart blowing the front door off PAP making it easy to buy through Muse (my post on this yesterday has over 500 likes....I'd say people are excited about it 😂 ), and we're in for a very wild ride in 2027 with personal agents.
PS I think personal agents are so important, I'll be doing a full writeup about them in the coming week. Brands are going to feel on their back foot, but I actually think optimizing for personal agents is much simpler than what we've been doing in 2026. More to come!