APPARENTLY, OUR ATTENTION SPANS ARE DEAD. Anyway, I just watched a 13-minute Tik
By Nefise Tasdelen · October 21, 2026 · Curated by George's Blog
APPARENTLY, OUR ATTENTION SPANS ARE DEAD.
Anyway, I just watched a 13-minute TikTok.
THIRTEEN. WHOLE. MINUTES.
And not once did I think about scrolling.
The video? “Why love is f*cked for Gen Z” by Lindsiann Shi.
And as someone who works in marketing, I fear I was watching two things at once.
A genuinely interesting conversation about relationships.
AND a masterclass in storytelling.
Because EVERYTHING about it had me hooked.
The title? Made me curious.
The opening? Gave me a reason to stay.
The storytelling? Made me want to hear what came next.
And the way she brought everything together?
I WAS INVESTED.
Which got me thinking…
We’re constantly being told that people don’t have the attention span for long-form content anymore.
Keep your videos short.
Get to the point.
Cut every two seconds.
Make everything faster.
And sure, there’s a time and place for that.
But can we PLEASE stop acting like people are physically incapable of paying attention for longer than 30 seconds???
Because I don’t think people hate long content.
I think people hate feeling like their time is being wasted.
BIG DIFFERENCE.
And this is where I think so many brands get it wrong.
We’re so obsessed with HOW LONG our content should be that we forget to ask whether anyone actually CARES about what we’re saying.
A good hook might get someone to stop scrolling.
But a good STORY?
That’s what makes them forget they were scrolling in the first place.
And I fear that’s a skill no trending audio or fancy editing trick can replace.
So here’s a little appreciation post for Lindsiann Shi, because this is exactly the kind of content that reminds me why I fell in love with marketing.
Not because it was short.
Not because it followed a formula.
But because it made me FEEL something.
Day 6 of #PLMLinkedInChallenge, and today we’re celebrating someone else’s brilliant work. (ccing Sophie Miller for creating this space & Dayana Collazos Ibarra for the amazing prompts 🙂↕️)
Now I’m curious…
When was the last time a piece of content made you completely forget you were scrolling?
_______
Hey, I’m Nefise brands & creators go from “seen” to felt, because marketing that doesn’t feel human… doesn’t work. 💌