Aim narrow to reach wide. Mike Sommers of Vital Proteins and Garden of Life has
By Wearebtr · October 14, 2026 · Curated by George's Blog
Aim narrow to reach wide.
Mike Sommers of Vital Proteins and Garden of Life has a name for brands that do this well. Lighthouse brands. Focused, aspirational, and really clear on who they are building for.
Most brands do the opposite and wonder why nothing is sticking.
Full episode in the comments.