Destaney Wishon and Ashlee Earl walked off the Amazon unBoxed keynote in San Fra
By Wearebtr · October 3, 2026 · Curated by George's Blog
Destaney Wishon and Ashlee Earl walked off the Amazon unBoxed keynote in San Francisco and had a lot of thoughts.
The ads agent announcement is exciting. Natural language campaign management, lower barrier to entry, more accessibility for brands of all sizes. All real and worth paying attention to.
But there is a version of this that goes very wrong very fast. Bad data in, bad execution out. And bad data can be as simple as telling your agent to increase sales next month without thinking through the secondary effects of what that actually means for your account.
AI is going to create a lot of opportunity on the operational side. We are genuinely excited about it and actively building into it. Just please use caution.