Before Sourmilk had a factory or a formulator, Elan Halpern had 50 customer inte
By Wearebtr · October 7, 2026 · Curated by George's Blog
Before Sourmilk had a factory or a formulator, Elan Halpern had 50 customer interviews.
Not a food scientist. Not a designer. Conversations with real people about why they eat yogurt and what they actually want from it.
Most brands jump straight to production and figure out the customer later. Elan did it the other way around.
Full episode in the comments.