Three takeaways from yesterday’s Digital Shelf Summit in London: 👇🇬🇧 1/ Fixin
By Martin Heubel · October 9, 2026 · Curated by George's Blog
Three takeaways from yesterday’s Digital Shelf Summit in London: 👇🇬🇧
1/ Fixing the basics won’t allow you to double your online sales profitably by 2030.
2/ Driving change inside an organisation takes exhausting levels of persistency and sponsorship from the very top.
3/ AI is a frontier technology that hasn’t made it to the enablement stage in most FMCG organisations just yet.
Thank you, Lauren Livak Gilbert and The Digital Shelf Institute team for organising a refreshingly honest event that brought ecommerce practitioners from all over Europe together.