Amazon has launched a new AI tool called "Canvas" in Vendor Central, and it's go
By Martin Heubel · November 10, 2026 · Curated by George's Blog
Amazon has launched a new AI tool called "Canvas" in Vendor Central, and it's going to put a lot of pressure on SaaS analytics providers. 👇
The new tool allows vendors to ask business questions in plain English and get answers backed by live charts and data points.
So far, Canvas allows you to:
👉 Review catalogue content
👉 Query product availability
👉 Understand what drives Net PPM
👉 Assess traffic fluctuations YoY
👉 Deep dive into revenue spikes
And that's just the beginning.
When asked to deep dive into Net PPM performance, the AI assistant was not only able to correctly identify the cause of a decline, but also provide a list of ASINs contributing to it (in this case, a decline in Sales Discount).
The tool is in beta and available to only a few selected accounts right now. I
But the direction for Vendor Central is clear:
It's going to become an even more automated platform that allows vendors to self-serve their analytics needs.
Which raises the question: Would you cancel your SaaS analytics subscription if Amazon provided the data directly?