Really enjoyed the event at Wise earlier this week, talking about AI, regulation
By Osidenko · October 3, 2026 · Curated by George's Blog
Really enjoyed the event at Wise earlier this week, talking about AI, regulation and what happens when AI gets things wrong.
The discussion covered both the engineering and marketing sides, but I was particularly interested in how AI is changing the way people discover brands.
Organic visibility feels harder to earn, and as Lesia mentioned, the path to buying is difficult to track now. Someone might discover you through AI, see your content a few times, then click an ad and buy. The ad may get the credit, while the recommendation that started it all never appears in your analytics.
So my takeaway is that AI visibility, organic content, paid ads, personal branding and posts need to work together and create buzz around the brand, and the last click only tells part of the story.
AI should give us less work, but somehow we’ve ended up with more to do 😁😁 which is not a bad thing, just a new reality.
Thanks to the speakers Bohdan, Olya and Lesia, and thanks to Margaryta, Uliana and UA Tech London for organising such an amazing event. Also great chatting with Lisa, Mykola, VladyslavVladyslav, Anastasiia, Leo and Vitalii. See you next time!