Yesterday, Pacvue’s Jocelyn Jeffries joined Amazon Ads ’ Willian Correa on stage

By Pacvue · October 2, 2026 · Curated by George's Blog

Yesterday, Pacvue’s Jocelyn Jeffries joined Amazon Ads’ Willian Correa on stage at Amazon unBoxed to talk about Amazon’s Media Planning API Suite and how Jocelyn’s team is putting it to work for clients through Pacvue.

Together, they covered how Amazon’s planning APIs help teams replace guesswork with real forecasts, including actual stories of how brands are using them to answer questions like:

- How much additional demand can our best seller capture?

- When does incremental investment begin to diminish?

- Where should our next dollar really go?

- How do we build an effective full-funnel plan?

- How can we confidently predict performance before committing real dollars to a campaign?

Read the full case studies and learn more about what the API Suite means for your business in our latest blog post. 👉 https://lnkd.in/euRKkkWc

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