Didn't get a chance to see Mark James and Colin Lewis on stage at DMEXCO last we

By Pacvue · September 30, 2026 · Curated by George's Blog

Didn't get a chance to see Mark James and Colin Lewis on stage at DMEXCO last week?

You're in luck! We were able to catch these two after their session for a quick debrief of all that they covered - including how discovery has changed, the complex ecosystem of retail media in Europe, and the importance of OMO (not to be confused with the cleaning solution 🫧 ).