Earlier today, Pacvue Chief Product Officer Sunava Dutta joined Amazon Ads ' Liz
By Pacvue · September 30, 2026 · Curated by George's Blog
Earlier today, Pacvue Chief Product Officer Sunava Dutta joined Amazon Ads' Liz Joyce for a session on Amazons Ads' MCP Server and its new Expert Tool, the AMC SQL Generator — something Pacvue has been building with since beta.
The conversation covered a lot: how the AMC SQL Generator connects with AI agents, the biggest mistake teams make when they start experimenting with agentic workflows, and how to decide who should actually be checking an agent's work. It also got into where the industry draws the line between what an agent should be trusted to do and what still needs a human.
We pulled the biggest takeaways into a new blog post. Link in comments.