📣 Banger from Amazon Ads prior to Unboxed today ❤️
By Alexanderswade · September 29, 2026 · Curated by George's Blog
📣 Banger from Amazon Ads prior to Unboxed today ❤️
amazon Ads released a long awaited feature to Sponsored Product Campaigns.
Instead of One distinct audience per Campaign, you can now add up to 10 audiences at the same time!
This is a great leap forward for audiences testing in my opion. prior to this change that went live yesterday (thanks Mansour Norouzi for spotting) you needed to duplicate campaigns if you wanted to test different audiences against each other. Now you can just add all of them to the same campaigns. great win to advertisers in my opinion.
Also as you can now add up to 10, amazon releases a new Pre Built audiences called Similar to shoppers who engage with your or comparable products, which they describe as "Shoppers similar to those who clicked, purchased, or viewed the detail page of the advertised product or similar products" to the pre built list.
You can combined and mix both pre built audiences with your custom AMC audiences and if you dont have any setup yet, it would think now its the best time to create some!
here is what I will do with the new 10 audiences feature across my clients and campaigns:
i will choose the most promising audiences and add them all to all campaigns with a modifiers of 1%.
1% because you'll need any modifiers in order to get the audience added. When all audiences have the same modifiers, the algorithm will match impressions to thoose audiences that amazon thinks are the most relevant for that campaign.
After some time (one week or 2, depends on your traffic) you will slowly see the audiences that gets the most traffic and has the best efficiency.
now what you want to do in order to leverage this audiences for max efficiency, you'll lower your base bid and increase the modifier for that audience.
this will steer traffic towards that audience for that campaigns.
this way you can effectively build not only an audiences testing system, but actually learn and scale with them.
happy unboxed for everyone thats celebrating ;)