Amazon Ads added the Targeting with AI Feature directly to the Account settings!
By Alexanderswade · October 2, 2026 · Curated by George's Blog
Amazon Ads added the Targeting with AI Feature directly to the Account settings!
Before this week the setting only liveed on SP campaign levels. What it does: it allows amazon ads to automatically add keywords based on relevancy to the existing keywords to your campaign. To me this is simply said another Auto campaign. because amazon love auto campaigns.
Here is all sorts of Automatic Campaigns you can create as of now
You have the OG SP Automatic Campaign
You have the Sneaky PAT / Categroy Targeting Campaigns, that uses contextual targeting
You have these newer "theme" targting like Keywords related to your landingpage
and Now you have "AI Targets" which fill the Gap for Manuall Keyword Targeting Campaigns.
Basically Amazon pushes hard on Auto , while most seller try to avoid this as much as possible
Here is what i am calling:
we already moved and will move even more from a world, where Seller used exact match only into a world, where we'll be forced to use Auto only and we'll need to learn new ways to work with this. e.g. more Negative automations, lower bids etc.
Auto isn't necessarily a bad thing, its just a different tool.
Also exact match isnt the holy grail in PPC anymore like it used to be some years ago.
Things are changing and PPC Professional needs to learn the new ways to run campaigns.
adopt or die