I can’t quite believe October starts this week. How are we only three months awa
By Emmaamazon1 · September 28, 2026 · Curated by George's Blog
I can’t quite believe October starts this week. How are we only three months away from Christmas?
I have been a little quieter on LinkedIn this summer. Partly because I’ve actually been enjoying summer. And partly because, if I’m honest, I’ve fallen a little out of love with posting here.
I still see huge value in LinkedIn. But lately my feed seems to be full of boasting, people telling everyone else how to run their business, and AI-generated drivel.
So I took a bit of a break from adding to the noise....
Behind the scenes, though, we’ve been busy.
We’ve refined ZEAL’s positioning, rebuilt our website and become much clearer about where we add the most value and the types of clients we want to support.
ZEAL has always been deliberately boutique.
I have never wanted to build a typical “Amazon agency”. I’ve always been insistent that we go deep with our clients, not wide.
This summer, we worked with a brilliant sales and marketing agency to really challenge my thinking - pulling apart my values, our team’s expertise and what our best client relationships have in common.
This process was tough! But we finally nailed it.
Senior, commercial Amazon expertise for brands that want more than an agency.
Helping leadership teams make better decisions, build stronger internal capability and run Amazon more profitably.
It feels much more like us.
And after a summer of work, life, travel, food and plenty of family time, I’m genuinely excited about what comes next.
First up: our new Amazon Vendor event series.
Over the next few weeks, we’ll be bringing together senior ecommerce leaders from Vendor brands to help them navigate one of the most commercially important points in their Amazon calendar: AVN.
Our first event will be a small, focused online roundtable covering how to approach AVN, protect margin and negotiate from a stronger commercial position.
We’re deliberately capping it at 15 brands. I want this to be a proper conversation, not another webinar with 100 people sitting silently on mute.
If you sell to Amazon as a Vendor and would like an invitation, send me a message here on LinkedIn.
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A mix of work photos, and non-work photos - proof that I dont live and breath work (all of the time)