Going early for Black Friday could be a trend as retailers and brands fight for
By Matt Anderson · September 25, 2026 · Curated by George's Blog
Going early for Black Friday could be a trend as retailers and brands fight for attention and cheap clicks.
But how can we avoid deal fatigue and protect margins?
We must have an aim of driving life time value vs CAC costs to ensure ‘Black Friday’ weekend, week and month is sustainable for brands?
Interesting post by Andy Mulcahy