Well, that was a little unexpected and crazy. In a good way. 😀

By Sreenath Reddy · September 24, 2026 · Curated by George's Blog

Well, that was a little unexpected and crazy. In a good way. 😀

We ran Intentwise's hands-on AI workshop at Amazon Accelerate yesterday. Twice.

And both times, there were 200+ people in attendance, with another 100+ who couldn’t make it in because of capacity constraints.

I’ll admit, Kenton and I were a little nervous going in. With a hands-on workshop, there’s a lot that has to go right. Everyone needs to get set up properly. The tech needs to cooperate, especially when 150+ people are prompting and executing skills at the same time.

It all worked out well.

In fact, because of the high demand, we’ve been asked to do another session on Thursday.

It’s at 12:15 PM, Level 5, Ballroom 3.

The session is titled “Automate Amazon Analysis with AI Tools (Claude)”.

Thank you to everyone who joined us yesterday, and to the Amazon Accelerate team for giving us another opportunity to do it.

If you missed it, come join us Thursday. And yes… maybe get there a little early. 😀

Also, we are at booth 416. Come visit us!

Team Intentwise, well done! One more session to go.

Day 2 at Accelerate begins.

#amazonadvertising #amazonaccelerate #genai

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