Excited to share that the Intentwise Ads platform now supports negative keyword
By sreenathkreddy · September 4, 2026 · Curated by George's Blog
Excited to share that the Intentwise Ads platform now supports negative keyword matching for Walmart Sponsored Ads.
Negative keywords have been a highly requested capability on Walmart, and API support rolled out in late July.
We’re excited to have brought this capability into Intentwise just ahead of the Walmart Let’s Grow conference.
You can now:
🔸 Add search terms as negative keywords
🔸 Apply them to Sponsored Products auto and manual campaigns
🔸 Manage negative keywords at the ad group level
🔸 Add up to 500 negative keywords per ad group
Another step toward giving advertisers more control and precision in managing Walmart campaigns through Intentwise.
#walmartconnect #retailmedia