If you're a better-for-you food brand, here's super simple research insight that
By Jon Derkits · June 25, 2026 · Curated by George's Blog
If you're a better-for-you food brand, here's super simple research insight that can help you to stand out on physical and digital shelves (and win +22% more customers)...
👉 People prefer and are more likely to buy food and beverage products described as having "few ingredients," compared to those described as having more, even if the product list is identical.
Here's what that (could) look like in practice, using better-for-you brand LesserEvil Brand Snack Co., as an example.
The image on the left is LesserEvil's current package. No changes made.
The image on the right has a slight tweak. I added a blue banner across the middle of the package that says "Only 3 Ingredients."
And, in a 50-person PickFu shopper panel, the modified version won. By a large margin.
What's more...if you read the actual customers responses. Nearly all of them were drawn to the "Only 3 Ingredients" messaging.
Food for thought...