At the risk of sounding like a broken record… 📢 Innovating your product packagi

By Jon Derkits · October 29, 2026 · Curated by George's Blog

At the risk of sounding like a broken record…

📢 Innovating your product packaging is the best and easiest way to disrupt a stale category.

Graza did this with Olive Oil.

Fishwife is doing this with canned fish.

Drizzy is doing it with peanut butter.

General Mills will probably add $1 billion to their market cap by making this simple and long overdue change.

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