A premium supplement brand came to us having dropped from around £2k a day to ab
By Ted Gibson · June 24, 2026 · Curated by George's Blog
A premium supplement brand came to us having dropped from around £2k a day to about £20k a month, and like most brands in that spot, everyone internally had already decided the ad spend was the problem. It usually is the first thing people blame, because it's the number you can watch going out the door every day.
But when I actually looked at it, the PPC was profitable and doing its job. The real issue was where it was sending people. The listing had been built years ago in the desktop era, so it was long blocks of text, the actual claims buried two or three scrolls down, and A+ content that read more like a brochure than something you'd skim on a phone. And these days most supplement buying happens on mobile, so you've effectively got profitable ads sending people to a page that loses them in the first couple of seconds.
So we rebuilt the whole thing mobile-first, with the main claim above the fold, one benefit per image instead of five crammed in, and the A+ stripped back to what a thumb actually reads. Same product, same price, same ad budget. Off the back of that the spend started pulling its weight again, because it was finally landing somewhere that converts.
What I'd say to any premium supplement brand is that before you go anywhere near the bids, look properly at where those bids are sending people. A great product sat on a desktop-era listing is probably the most common way I see good Amazon revenue quietly leak away.