Amazon quietly rolled out a major AMC change a few days ago.
By Sreenath Reddy · June 13, 2026 · Curated by George's Blog
Amazon quietly rolled out a major AMC change a few days ago.
👉 The 5-year retail purchase dataset is now free, at least through the end of the year.
Every purchase is now captured with ASIN-level detail and a user_id.
Imagine that.
This is the customer-level data that 1P brands (Vendors) never really had.
3P brands (Sellers) had some version of this through hashed buyer IDs in Seller Central fulfillment reports, but they could not connect it back to advertising.
Now you can.
You can understand LTV over an extended period, Repeat purchase behavior, Churn patterns and a whole bunch more.
And you can use those insights to create highly targeted AMC audiences.
If you are not all over this, you are missing out.
If you need help making sense of it, reach out.
At Intentwise we have built capabilities to dramatically accelerate your path from signal to insight to action. Something we had co-developed with Amazon.
#amazonadvertising #AMC #AmazonMarketingCloud #datanalytics