This week marks a new beginning for Intentwise . For years, we’ve been building
By Sreenath Reddy · April 2, 2026 · Curated by George's Blog
This week marks a new beginning for Intentwise.
For years, we’ve been building advertising tech
and data infrastructure for brands and agencies.
But here’s what became clear:
Advertising or Sales on marketplaces like Amazon does not happen in isolation.
They are tightly coupled with
inventory, pricing, competition, cross-channel signals and more.
Yet all of these signals are fragmented.
And that fragmentation leads to:
→ Blind spots
→ Decision lag
→ Suboptimal actions
At the same time, AI has evolved rapidly.
And we’re learning this the hard way:
AI without a connected ground truth doesn’t work.
So at Intentwise, we haven't just been building more tools.
We built toward a foundation.
👉 Going forward, Intentwise is a Commerce Observability platform.
Observability as defined by brands and agencies can proactively knowing:
What happened.
Where.
When.
Why.
And what to do next.
This is what will drive every investment we make going forward.
We’re doing a product showcase tomorrow at 11:00 AM PST.
We’ll walk through what this actually looks like under the hood.
We’re also joined by Liz Joyce from Amazon Ads, who will share her perspective on where AI in Amazon Ads is headed.
Link to register is in my comment below. See you soon.
#amazonadvertising #walmartconnect #retailmedia #genai #MCP #dataanalytics