Market share is how you justify “uncomfortable” spend to your CFO. CFOs love eff
By Ted Gibson · March 18, 2026 · Curated by George's Blog
Market share is how you justify “uncomfortable” spend to your CFO.
CFOs love efficiency.
So do I.
But growth is not always efficient in the moment.
It’s efficient over time, if it buys you a stronger position.
Actionable takeaway: Build a simple narrative report:
Share trend (up/down)
What changed (traffic, conversion, price, ads, competitors)
What we are doing next month to win share back or defend it
If you can’t explain it in 5 bullets, the strategy is probably not real.
Don't have bandwidth to run this in-house? Your agency giving you a vacant stare when you bring this up?
Book a call and get control of your 2026 Amazon growth: https://lnkd.in/echTXSQq