The biggest Amazon change this past couple weeks was not an algorithm update. It
By Nicholas Hodge · March 13, 2026 · Curated by George's Blog
The biggest Amazon change this past couple weeks was not an algorithm update.
It was AI... as usual.
Seller Central now has a built in assistant that can analyze performance and predict outcomes.
Rufus search is showing different results to different users and often ignoring page one entirely.
OpenAI removed checkout from ChatGPT after realizing AI works better for discovery than buying... puts Amazon in a strong position.
The pace of change is accelerating.
What new processes or tools are you adding on in your agency?