Most Amazon brands spend a lot of time looking at their own account. Very few sp
By Nicholas Hodge · June 12, 2026 · Curated by George's Blog
Most Amazon brands spend a lot of time looking at their own account.
Very few spend enough time studying the brands that are taking market share from them.
The biggest opportunities sometimes don't come from PPC reports.
They've come from looking at:
- What competitors are emphasizing in their imagery
- What benefits they're repeating over and over
- What customers keep mentioning in reviews
- What objections they're solving better
Sometimes the problem isn't your ads.
Sometimes another brand is simply telling a better story.
And no amount of bid optimization fixes that.