If you are using Amazon DSP and not testing hooks, you’re donating. Different au
By Ted Gibson · March 13, 2026 · Curated by George's Blog
If you are using Amazon DSP and not testing hooks, you’re donating.
Different audiences respond to different entry points:
Price, convenience, performance, taste, status, safety.
Your job is not to guess.
Your job is to test cheaply and scale what works.
Actionable takeaway: Test 5 hooks with small budgets, same audience, same placement. Pause losers fast. Scale winners hard. Repeat monthly.
Don't have bandwidth to run this in-house? Your agency giving you a vacant stare when you bring this up?
Book a call and get control of your 2026 Amazon growth: https://lnkd.in/echTXSQq