Really interesting video by Rand Fishkin - essentially saying that LLMs are so c
By Matt Anderson · March 7, 2026 · Curated by George's Blog
Really interesting video by Rand Fishkin - essentially saying that LLMs are so complex that experts do not even really know how certain brands and companies are sited in AI summaries in e.g. Google.
Sitations are correlated to mentions in LLMs but not necessarily causing a brand to be mentioned?
Thoughts and if anyone can explain that how and the why to me, I am all ears for my own brand.
As a marketier and ex PR have have a keen interest in this and how AEO is influenced (potentially) with influencer, media or blog citations.
Anything to add?
#AEO #PR #AI