The cleanest full-funnel win is sequencing, not spending. You don’t need a bigge
By Ted Gibson · February 27, 2026 · Curated by George's Blog
The cleanest full-funnel win is sequencing, not spending.
You don’t need a bigger budget.
You need a smarter order.
Sequence example:
Prospecting video to build familiarity.
Then hit engaged viewers with a product-focused ad.
Then retarget with a simple offer or proof point.
Same audience, different message, different job.
Actionable takeaway: Build a 3-step sequence and cap frequency on step 1. If you annoy them before they know you, you are paying for your own brand damage.
Don't have bandwidth to run this in-house? Your agency giving you a vacant stare when you bring this up?
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