If you want market share, stop optimizing only the bottom of the funnel. You can
By Ted Gibson · February 25, 2026 · Curated by George's Blog
If you want market share, stop optimizing only the bottom of the funnel.
You can not conversion-rate your way into dominance forever.
At some point, you need more buyers entering the system.
That means:
Audience expansion (DSP)
Brand search growth
Repeat purchase strategy
Actionable takeaway: Add one market share lever per quarter:
Q1: Expand prospecting audiences
Q2: Improve creative volume and testing
Q3: Increase repeat rate with bundles and Subscribe & Save
Q4: Defend with conquesting and retargeting
Don't have bandwidth to run this in-house? Your agency giving you a vacant stare when you bring this up?
Book a call and get control of your 2026 Amazon growth: https://lnkd.in/echTXSQq