Eight years running an agency. Hundreds of accounts. And the thing I kept thinki
By Nicholas Hodge · February 21, 2026 · Curated by George's Blog
Eight years running an agency. Hundreds of accounts. And the thing I kept thinking the whole time was - why is this still so manual?
Not the strategy. That should be human.
The monitoring. The alerts. The did anyone notice this campaign just went sideways stuff.
That is what we are building CortexIQ to handle. Twelve agents running twenty four seven - watching PPC, listings, inventory, reviews, margins, account health. Flagging what matters so the humans can focus on what actually requires a human.
We are heads down on the data pipeline right now. Getting reliable data at the speed the agents need is harder than it sounds. But we are moving.
Sixteen founding member agencies are waiting on launch.
That is the right kind of pressure.
More updates next Friday.