ACOS/ROAS is a cost metric. Market share is a growth metric. Brands obsess over
By Ted Gibson · February 12, 2026 · Curated by George's Blog
ACOS/ROAS is a cost metric. Market share is a growth metric.
Brands obsess over shaving 3 points off ACOS.
Meanwhile a competitor takes the shelf space in customers’ brains.
Sometimes the correct move is spending more to gain share now, so you can spend less later.
Actionable takeaway: Set a “share goal” for your top 10 keywords. Then reverse-engineer the traffic and spend needed to get there.
Don't have bandwidth to run this in-house? Your agency giving you a vacant stare when you bring this up?
Book a call and get control of your 2026 Amazon growth: https://lnkd.in/echTXSQq