Prospecting creative should not look like your product detail page. Cold audienc
By Ted Gibson · February 10, 2026 · Curated by George's Blog
Prospecting creative should not look like your product detail page.
Cold audiences do not want your spec sheet.
They want a reason to pay attention.
Prospecting is about problem, outcome, identity.
Retargeting is about proof, offer, urgency.
Actionable takeaway: Run two creative lanes:
Prospecting: 6–15s video focused on the “why”
Retargeting: static or short video focused on “why you” (reviews, comparison, USP)
Don't have bandwidth to run this in-house? Your agency giving you a vacant stare when you bring this up?
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